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Ruffles is the name of a brand of ruffled (crinkle-cut) potato chips produced by Frito-Lay. Frito Company acquired the rights to Ruffles brand potato chips in 1958. The product is named as an analogy to the ruffle, a strip of fabric often gathered, creating folds. Its current official product slogan is “RRRuffles Have Ridges!”
Ruffles Chips are offered in eight distinct flavours: All-Dressed, Salt & Vinegar, Au Gratin, Sour Cream & Onion, Regular/Original, Barbecue, Cheddar & Sour Cream, and Baked. Ruffles Chips are also offered in reduced salt or fat and WOW brand/Olestra versions, catering to those with health concerns, similar to “diet” versions of soft drinks. Starting in 2008, Frito-Lay started offering a Ruffles Thick Cut brand of chip. The “All-Dressed” flavor of Ruffles is only available in Canada.