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Diet Coke (also known as Diet Coca-Cola, Coca-Cola light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was introduced in the United States on August 9, 1982[1] as the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the soft drink Tab in sales. Diet Coke was sweetened with aspartame after the sweetener became available in the United States in 1983;[2] to save money, this was originally in a blend with saccharin. After Diet Rite cola advertised its 100 percent use of aspartame, and the manufacturer of NutraSweet (then, G.D. Searle & Company) warned that the NutraSweet trademark would not be made available to a blend of sweeteners, Coca-Cola switched the formula to 100 percent NutraSweet. Diet Coke from fountain dispensers still contains some saccharin to extend shelf life.[3]
In other countries, in which cyclamates are not banned (as they were in the U.S. and the United Kingdom in 1970), Diet Coke or Coca-Cola Light may be sweetened with a blend containing cyclamates, aspartame, and acesulfame potassium. In 2005, under pressure from retailer Wal-Mart (which was impressed with the popularity of Splenda sweetener), the company released a new formulation called “Diet Coke sweetened with Splenda”.[4]Sucralose and acesulfame potassium replace aspartame in this version. Early sales were weaker than anticipated; however, Coca-Cola did little advertising for the brand, investing money and advertising in Coca-Cola Zero instead. By late 2009, some distributors had stopped supplying Diet Coke sweetened with Splenda.