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Bowling is a sport in which players attempt to score points by rolling a bowling ball along a flat surface, usually a wooden or synthetic surface, either into pins or to get close to a target ball. There are many forms of bowling with one of the most recent being ten-pin bowling also known as the norm. The earliest most primitive forms of bowling can be dated back to Ancient Egypt. The first standardized rules were established in New York City, on September 9, 1895. Today, bowling is enjoyed by 95 million people in more than ninety countries worldwide and continues to grow through entertainment media such as video games for home consoles and hand held devices. Bowling alley construction was considered an important facet of property development in the western United States in the late 1950s and early 1960s, described by the Los Angeles Times as small cities in themselves , some of which cost tens of millions of dollars (in 1960s dollars). The Los Angeles Times described developer Louis Lesser as the most active in this field of bowling alley development. In 1960, Lesser developed a bowling alley in Indio, California, at a cost of $750,000 (5,445,364 when adjusted for inflation). In 1959, he built the $2 million (15,069,874 when adjusted for inflation) Beach City Santa Monica Civic Lanes in Santa Monica, California, also designed to house the Santa Monica Civic Club, and Samoa Lanes at 5th and Broadway in Santa Monica, both with 24 lanes equipped with automated pinsetters, a billiard room, children s playroom, coffee shop, and cocktail lounge .