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Web browser with Adobe Flash Player plugin. Adobe Shockwave and 3D Life Player (both optional) Neopets (originally NeoPets) is a virtual pet website that was launched by Adam Powell and Donna Williams on November 15, 1999. Two years after the web site was launched, the creators sold a majority share to a consortium of investors led by Doug Dohring. On June 20, 2005, Viacom bought Neopets, Inc. for US$160 million. Visitors can create accounts, own virtual pets (“Neopets”), and buy them food, toys, clothes, and other accessories using in-game virtual currencies, which can be earned by playing games on the site or purchased with real-world money. Neopets also operates a pay-to-play version, Neopets Premium, and sells Neopets merchandise. Neopets was conceived in 1997 by Adam Powell and Donna Williams. Powell and Williams started creating the site in September 1999, with Powell responsible for the programming and the database and Williams the web design and art. They launched it on 15 November 1999 from offices in Portsmouth Road, Guildford, a location still commemorated on the site. The site grew by word of mouth and, by Christmas 1999, it was logging 600,000 page views daily and sought investors to cover the high cost of running the site. The same month, Doug Dohring was introduced to the creators of the site and, along with other investors, bought a majority share in January of the following year. Neopets, Inc. was created in February 2000 and began business the 28th of April. The website made money from the first paying customers using an advertising method trademarked as “immersive advertising”, touted as “an evolutionary step forward in the traditional marketing practice of product placement” in television and film.

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