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Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs), salads, and personal pizzas. It is owned and operated by Doctor’s Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with approximately 33,578 restaurants in 94 countries/territories as of October 1, 2010. It is the largest single-brand restaurant chain globally and is the second largest restaurant operator globally after Yum! Brands (35,000 locations). Subway’s main operations office is in Milford, Connecticut, and five regional centers support Subway’s growing international operations. The regional offices for European franchises are located in Amsterdam, Netherlands. Australia and New Zealand are supported from Brisbane, Australia; the Middle Eastern locations are supported from offices located in Beirut, Lebanon; the Asian locations from Singapore; India and the Latin America support center is in Miami, Florida. In the UK and Ireland the company hopes to expand to 2,010 restaurants by some time in 2010. Doctor’s Associates was founded by Fred De Luca and Peter Buck in 1966, when they opened the second Subway restaurant. The sole purpose of this company is overseeing the Subway chain of restaurants. The term “Doctor’s Associates” was chosen due to Peter Buck having a Ph.D. Despite Subway’s advertised image as a health conscious restaurant, neither Subway nor Doctor’s Associates are affiliated with, nor endorsed by, any medical organizations or doctors. Fred De Luca borrowed $1,000 from family friends Haydee Pi ±ero and Peter Buck to start his first sandwich shop in 1965, when he was only 17 years old. He was trying to raise money to pay for college. He chose a mediocre location for his shop, the corner of East Main Street and Boston Avenue in Bridgeport, Connecticut, but by noon on opening day, customers were pouring in. On the radio advertisement they had promoted the name as Pete’s Submarines, which sounded like “Pizza Marines”, so they changed the name to “Pete’s Subs”; eventually it adopted the “Subway” name and they decorated the store with maps of the New York City subway system; a theme that continues to this day. As of December 30, 2008, the company has 32,401 franchised locations in 91 countries and produced US$9.05 billion in sales every year. In 2007, Forbes magazine named De Luca number 242 of the 400 richest Americans with a net worth of $1.5 billion.
