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Fritos is the name of a brand of corn chips made by Frito-Lay. Elmer Doolin was so taken with the bag of corn chips served with his lunch in San Antonio, Texas that he paid $100 for the recipe. In 1932, he started the Frito Corporation. Original Fritos ingredients are limited to whole corn, corn oil, and salt. From 1952 until 1967, the Frito Kid was the companys official mascot. The Frito Bandito was its mascot from 1967 until about 1971, and was discontinued due to complaints about the Bandito image. He was replaced by “the Muncha Bunch,” perhaps to recall the name of “The Wild Bunch,” a popular film of the time. In the mid-1970s, Fritos mascot was a W. C. Fields caricature, W.C. Fritos. In the late 1970s and early 1980s, Fritos used the commercial jingle, “Muncha buncha, muncha buncha, muncha buncha, muncha buncha, Fritos goes with lunch” (sung to the tune of “Aba Daba Honeymoon”). Additionally, a sub-brand called Twists are produced in three flavors Discontinued variations