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Forbidden Rose is the second fragrance by Canadian singer-songwriter Avril Lavigne. It was released in July 2010. The fragrance took two years to develop, including the creation of the fragrance, product packaging design, and general marketing and advertising. Like her previous scent, Black Star, there is a removable ring on the neck of the bottle. It features notes of red apple, winepeach, black pepper, lotusflower, heliotrope, shellflower, praline agreement, sandalwood, and vanilla. As of yet, the line features various EDP sizes, a body lotion and a shower gel. The commercial for the fragrance was directed by Fred Garcon and filmed in Santa Barbara, CA. The story takes place in a gothic garden setting. Lavigne first walks towards a gate, which is closed to her. She then enters, and a gust of wind draws her attention to a light beckoning to her. She finds the “Forbidden Rose”, which she picks up as the thorns surrounding it slowly open to let her hand pass through. She smiles, and throws it at the camera. Unlike for her previous fragrance, Black Star, the commercial does not feature a jingle sung by Lavigne. The music has been compared to Harry Potter.