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Blockbuster Inc. is an American-based chain of VHS, DVD, Blu-ray, and video game rental stores currently under Chapter 11 bankruptcy. At its peak in 2009, Blockbuster had up to 60,000 employees. As of January 3, 2010, there were over 5,000 Blockbuster stores in the U.S. and 17 countries worldwide. It is headquartered in the Renaissance Tower in Downtown Dallas, Texas. Because of competition from other video rental companies like Netflix, Blockbuster has seen significant revenue losses. The company filed for bankruptcy on September 23, 2010. The first Blockbuster store opened October 1985 in Dallas, Texas at the corner of Skillman and Northwest Highway. The founder of the company was David Cook, who grew the business and brought it public. The innovation was derived from Cook’s experience with managing huge databases. After the first few stores opened, he built a $6 million warehouse in Garland, TX, that could pull and package multiple stores in a day. Key to the early success of Blockbuster was their ability to customize a store to its neighborhood, loading it up with films geared specifically to demographic profiles in addition to the popular new releases, and a sizable collection of catalog titles. The logo was created by Lee Dean, working for the now defunct Rominger Advertising agency. In 1987, the company won a court case against Nintendo of America, Inc, which paved the way for the rental of videogames. Scott Beck, a young businessman in Dallas, approached John Melk, prior executive with Waste Management, about buying a franchise. Melk brought the idea to his friend and business associate, Wayne Huizenga, who agreed to buy the company after overcoming initial concerns about the video industry.