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Yoplait is a brand of yogurt produced by a company owned by two French holdings, SODIAAL and PAI Partners. In 1964, 100,000 French farmers merged their regional dairy cooperatives to sell nationally. In 1965, two co-ops, Yola and Coplait, merged, becoming Yoplait. Their logo is a six-petaled flower designed by Phlippe Morlighem, each petal representing one of the six main cooperatives founders. According to the logo image above, the flower now only has five petals. In the United States, General Mills is the franchisee of Yoplait pre-stirred yogurt. Products are available in a variety of fruit-based flavors that come in a nearly cylindrical container sealed with an aluminum foil top. The yogurt is described on its company s homepage as “delicious blended creaminess.” Another tagline used in an early 1990s TV ad campaign asked consumers, Why dip a spoon into anything less Under the Yoplait label, General Mills also markets Trix Yogurt, based on the flavors of their breakfast cereal of the same name, and Go-Gurt, where various flavors are packaged in plastic tubes for spoonless eating these brands are targeted to children. A pro-biotic line of yogurt which features ingredients to aid digestion and fitness is marketed under the brand name Yo-Plus. In Canada, Ultima Foods markets pre-stirred Yoplait yogurt, Minigo, Tubes, Source, Creamy, Delicieux, Yop, Yoplait Basket, Yoptimal and Asana. In 1971, the Cooperative agricole de Granby, which went on to become the largest dairy cooperative in the country Agropur launched the Yoplait brand in Canada. In 1993, Agropur and Agrifoods (the two largest dairy cooperatives in Canada) combined their yogurt and fresh cheese marketing and manufacturing activities to form Ultima Foods, which presently oversees the Yoplait brand products, nationwide.