Free Stuff DetailsLooking for some free Birthday Club?
Red Lobster is a U.S. chain of seafood restaurants. It also operates in Canada and Japan. It is aimed at the mid-level “casual dining” segment of the market. The menu includes a variety of specialty seafood and non-seafood entrees, appetizers, salads, and desserts. Red Lobster was founded in 1968 by entrepreneur Bill Darden and Charley Woodsby. Originally billed as a “Harbor for Seafood Lovers”, the original restaurant in Lakeland, Florida was followed by several others throughout the Southeast. General Mills acquired Red Lobster in 1970 as a five-unit restaurant company. The chain expanded rapidly in the 1980s.
In 1995, Red Lobster (along with Olive Garden and other sister chains) became part of Darden Restaurants, which was spun off from General Mills as an independent, publicly traded corporation. Today, there are nearly 700 Red Lobster locations throughout the United States and Canada, as well as a small number of locations in Japan. Red Lobster twice offered an endless snow crab leg promotion. However, in 2003 the promotion resulted in parent company Darden Restaurants taking a $3 million charge to third quarter earnings resulting in President Edna Morris’ departure from the company. The ill-timed promotion was launched amid high wholesale crab legs prices. The chain also underestimated how many times guest would order more. Further complicating matters at the restaurant level was the amount of time guests spent tableside in the restaurant cracking crab legs which increased wait times in the lobby and overall diminished guest capacity per hour. In more recent years, the chain has usually offered an endless shrimp promotion once per year.