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Ziploc is a brand of reusable, re-sealable zipper storage bags and containers originally developed by Dow Chemical Company, and now produced by S. C. Johnson Son. According to Dow’s website, the bags were originally test marketed in 1968. The plastic bags and containers come in different sizes for use with different products. The brand offers sandwich bags, snack bags and other bags for various purposes. Robert W. Vergobbi first patented zipper storage bags on May 18, 1954. Later that year Minigrip licensed them, intending to use them as pencil bags. It would soon be discovered that the bags could do much more. Robert Lejeune, a 5th grader, won the National Science Fair by demonstrating the ability for ziploc bags to retard food spoilage. Dow Chemical marketed this ability to the public by introducing Ziploc food storage bags to consumers in 1968. In 1984 ITW purchased Minigrip. Then in 1986, ITW and Dow Chemical joined forces with Zip-Pak to produce a resealable zipper feature on packaging. ITW purchased Dow ™s share of the business in 1991 and formed Minigrip/Zip-Pak. They would attempt to expand resealable packaging to new markets. In 1996, Hefty came out with a sliding zipper bag. In 1997 Dow Chemical sold the rights of DowBrands, which included Ziploc, to SC Johnson for between US$1.3 and US$1.7 billion. Zip-Pak developed Polypropylene compatible zippers in 2003. Ziploc has expanded their products to more than just sandwich bags. Ziploc products now vary from freezer bags to twist n’ loc containers. They have expandable bottom bags which stand on their own. They also have big bags. These bags are used for non-food storage and are as big as 2 ft (0.61 m) by 2.7 ft (0.82 m). The zip n’ steam bags are used to cook food in the microwave. The flexible totes made by Ziploc are used for non-food storage and are as big as 22 US gallons (83 l). Recently, Ziploc has made an evolved line of sandwich and storage bags. All the bags in this line are made with 25 less plastic and are manufactured using wind power. S.C. Johnson Son uses written, online, and televised commercial advertising for their product Ziploc. The advertisements run in: Brazil, Germany, Thailand, The United States and many other countries. Ziploc’s head of marketing is Scott Heim who handles their multi-million dollar advertisement campaigns. In 2002, S.C. Johnson Son launched its biggest campaign in history, a US$50 million-plus campaign to launch a new line of disposable tableware/storage products to be marketed under the Ziploc brand name. S.C. Johnson tends to focus their campaigns in the direction of Television commercials. In the 2002 campaign, $35 million was devoted to a TV campaign.