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Science Diet is a brand of cat and dog foods marketed by Hill’s Pet Nutrition, Inc. (a subsidiary of the Colgate-Palmolive Company). In the United Kingdom, Science Diet is known as Science Plan. Science Diet was developed in the 1960s by Mark L. Morris, Jr. PhD DVM (February 3, 1934 – January 14, 2007). Dr. Morris Jr. was the son of famed veterinarian, Dr. Mark Morris Sr. DVM, who pioneered the field of veterinary clinical nutrition when asked to create a specialized diet for the original seeing-eye dog, Buddy, a female German Shepherd with kidney disease. That success led Dr. Morris and his son to create additional condition-specific and life-stage pet food formulas under the Prescription Diet and Science Diet brand names.