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Child Safety ID Kit from Gerber Life

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The Gerber Baby is the trademark logo of the Gerber Products Company. Fremont Canning Company, owned and operated by Frank Daniel Gerber and his son Daniel Frank Gerber, was looking for a baby face for its new baby food campaign that was to start in the later part of 1928. To find a baby face they felt would most represent their new baby food product the Fremont Canning Company conducted a contest in the summer of 1928. Many drawings and paintings were submitted. Some were elaborate oil paintings of baby portraits while others were just simple sketches. Dorothy Hope Smith of Canada, an artist specializing in children ™s drawings, submitted an unfinished charcoal drawing that was closer to a simple sketch than a professional drawing. This five month old baby, Serena, was drawn with tousled hair, bright blue eyes, and round pursed lips. Smith told the judges that if the sketch was selected as the winner she would finish it professionally. The drawing was selected to be the winner, however to her surprise the judges wanted it just the way it was sketched with no modifications. In 1928, the “Gerber Baby” symbol was introduced to help identify the new product. It was first used in an advertisement placed in Good Housekeeping for baby food. Within sixty days “Gerber Strained Foods” using the “Gerber Baby” symbol had gained national recognition and it was distributed to various places throughout the United States. It became internationally recognized before long.

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