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Firehouse Subs, is a US-based, fast casual restaurant chain that specializes in hot subs. Founded in 1994 in Jacksonville, Florida by former firefighter brothers Robin and Chris Sorensen,[1] Firehouse Subs serves sandwiches with meats and cheeses, “steamed” hot and placed on produce on a toasted sub roll. Locations offer a family-oriented atmosphere, with a firefighter theme that includes fire equipment throughout the store and a menu that features sandwiches with themed names. They offer hot sauces in a range of intensities. Pictures mounted on the walls highlight local firefighting history, as well as the founder’s history of firefighting service.[2] Firehouse Subs was named “Company of the Year” by KPMG in 2006,[3] and is the “National Chain” winner of the National Restaurant Association’s Restaurant Neighbor Award for community service.[4]
The Firehouse Subs Public Safety Foundation, Inc., a non-profit organization, was created in 2005. It provides funding and support for local firefighters.[5] Plans for expansion in 2006 were focused on the Northeast, Central, and Southwest regions of the US, with plans for another 100 restaurants to be developed.[6]