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Gillette is a brand of Procter Gamble currently used for mens safety razors, among other personal care products. Based in Boston, Massachusetts, United States, it was one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was merged into PG in 2005. The original Gillette Company was founded by King Camp Gillette in 1901 as a safety razor manufacturer. Under the leadership of Colman M. Mockler as CEO from 1975 to 1991, company faced down three takeover attempts, from Ronald Perelman and Coniston Partners. On October 1, 2005, Procter Gamble finalized its merger with The Gillette Company. As a result of this merger, the Gillette Company no longer exists. Its last day of market trading symbol G on the New York Stock Exchange was September 30, 2005. The merger created the worlds largest personal care and household products company. In addition to Gillette, the company marketed under Braun, Duracell and Oral-B, among others, have also been maintained by PG. The Gillette company slogan is “The Best a Man Can Get”. The Gillette Companys assets were initially incorporated into a PG unit known internally as “Global Gillette”. In July 2007, Global Gillette was dissolved and incorporated into Procter Gambles other two main divisions, Procter Gamble Beauty and Procter Gamble Household Care. Gillettes brands and products were divided between the two accordingly. The Gillette brand is synonymous with shaving and personal care products. As such, trademark protection becomes invaluable to distinguish a companys products and services from its competition to the public. King Gillette sought protection of his fledgling business for safety razors when he applied for the trademarks for razors and razor blades, soap, and shaving brushes on Wednesday, May 27, 1908. King C. Gillette filed trademark applications with the USPTO simultaneously in separate goods and services classes. King C. Gillette filed trademark applications under the early company name, Gillette Safety Razor Company, and while trademark applications were filed at the same time, each registration was granted on a different date. Registration for the Gillette trademark was assigned to razors and razor blades and was granted on October 13, 1908 with a serial number 71034984. Trademark for soap was awarded on September 29, 1908, with serial number 71034985, for shaving brushes on September 1, 1908 with 71034986. First use for this early Gillette trademark is declared as May 16, 1908. All 3 trademarks for the Gillette diamond are expired.